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講座內容：

While some of firms’ strategic decisions have positive impact on performance, some do not and may have negative impacts. In this presentation, I will talk about how to evaluate the impact of strategic decisions on firms’ financial and operational performances for both short period and long term. In particular, for the short term, I will present how to evaluate market value changes with three models: the Carhart four-factor model, the market model, and the market-adjusted model. For the long term performance evaluation, I will talk about how to use control firms with different matching methods. Examples from my research will be used to illustrate how to establish the causal relationship.

 講座人介紹：

 夏玉森博士是佐之亞洲立大學羅賓森商學院教授。其研究對象包括運營和供應鏈分析，運營和營銷界面，以及行為運營管理。夏教授在如下雜志發表多篇文章：Operations Research, Manufacturing and Service Operations Management, Journal of Operations Management, Production and Operations Management, Decision Sciences。夏教授是Production and Operations Management 和 Decisions Sciences 兩個雜志的副主編。