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講座時(shí)間：今晚(9月18日)晚上19：00開始 講座地點(diǎn)：思源東樓821教室 講座專家：方二教授 講座題目：社會傳染和虛擬商品購買: 基于在線游戲的研究 方二教授簡介: 伊利諾伊香檳分校(UIUC) 方二教授為國際商務(wù)、服務(wù)創(chuàng)新以及營銷戰(zhàn)略領(lǐng)域的研究專家,在《市場營銷》、《市場營銷研究》、《市場營銷科學(xué)》等國際頂尖期刊發(fā)表近20篇文章。2006至2008年,他在營銷學(xué)頂級期刊《市場營銷》上發(fā)表論文的數(shù)量居全球?qū)W者第4位。其發(fā)表的文章《服務(wù)轉(zhuǎn)型策略對企業(yè)價(jià)值的影響》榮獲2009美國營銷協(xié)會最佳論文獎,2009年,方教授被列入“美國名人錄:大學(xué)教授”,2010年榮獲美國營銷科學(xué)學(xué)會青年學(xué)者獎。 Eric (Er) Fang Associate Professor of Business Administration and James F. Towey Faculty Fellow Educational Background Ph.D., Marketing, University of Missouri, 2005 M.S., Economics, Fudan University, 2000 Positions Held James F. Towey Faculty Fellow, University of Illinois, 2011 Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008-2009 Assistant Professor of Marketing, University of Delaware, 2005-2008 Recent Publications Tang, Y., Fang, E., Wang, F. 2014. Is Neutral Really Neutral? The Effects of Neutral User Generate Content (UGC) on Product Sales. Journal of Marketing Honors and Awards List of Teachers Ranked as Excellent by MBA Students, UIUC, 2010-2011 MSI Young Scholar Award 2010, Marketing Science Institute, 2010 Teaching and Research Interests Innovation, Marketing Strategy, and International Business Source: https://business.illinois.edu/profile/eric-er-fang/
